Often the “WE” is a loud minority, who has been-there-and-done-that and isn't interested in going there again.
1.) Get tags early from AHS and distribute. Have a quick learning session on how to fill them out correctly and completely.
2.) Offer a raffle prize of good value (a new introduction, AHS coffee table book, 3-year memberships in AHS, etc.) to all exhibitors. Offer them one chance to win for every scape they enter.
3.) Have a grooming clinic given by an AHS judge a couple of weeks before the show. Groom real scapes. Bring real tools and let folks use them in this clinic.
4.) Add a Photography Contest.
5.) Add an off-scape section.
6.) Add a design section.
7.) Add a novice section that allows "first-timers" to enter without too much fear.
8.) Carpool to nearby shows to see what's being done. The AHS website contains a list of all accredited shows in the country!
9.) Provide a clear picture to your members about what to expect on show day and what the procedures will be. Informed folks are happy folks.